Starwood Hotels & Resorts Worldwide Inc. and Starwood Media Centre Dissertation

Starwood Hotels & Resorts Worldwide Inc. and Starwood Media Centre (SMC). Hospitality Research Project - Dissertation Example Methodology 11 Research design 11 Methods 12 Primary data 13 Secondary data 13 Sample 14 8. Results 15 TEKGROUP Online Newsroom Survey Report 15 ACCENTURE NEWSROOM 17 Functionality 18 Ease of Use 18 User Engagement 18 Design 18 STARBUCKS NEWSROOM 19 Functionality 19 Ease of Use 19 User Engagement 19 Design 19 VOLKSWAGEN CANADA MEDIA ROOM 20 Functionality 20 Ease of Use 20 User Engagement 20 Design 20 9. Discussion 21 Links 22 Interactive Platform 22 Compact Outlook and Use of Small Fonts 23 10. Recommendations & Limitations 24 Website Functionality 24 Website Design 24 Website Content 25 QR Codes 25 Sign Up Function 25 Verification Process 26 11. Conclusion 26 12. Bibliography 28 APPENDIX 30 Appendix I – Conceptual Model 30 Appendix II – Interview 30 Executive Summary The world as we know it is never static, it changes with every passing second. This is solely because of the fast nature in which information moves across different interfaces. This is made possible primar ily because of the internet, providing within itself an opportunity to its users to access and distribute information at the click of a button. The world dwells and thrives on news and information, forming their ideas based on what they read and hear. This is why the website set up by the Starwood Hotels & Resorts Worldwide Inc. always needs to adequately represent the current state of affairs, noting to build the company’s image to the rest of the world. That is its primary purpose, acting like an online public relations forum, tasked with engaging the general public on different levels, all with a view to ensuring that the hotel chain maintains its stellar status while at the same time conducting its business at a maximum level of operations. This paper has sought to analyze the...This paper has sought to analyze the efficiency and expediency with which SMC has been set up and is being run as the premier website for Starwood Hotels & Resorts Worldwide Inc.The world as we kn ow it is never static, it changes with every passing second.This is solely because of the fast nature in which information moves across different interfaces. This is made possible primarily because of the internet, providing within itself an opportunity to its users to access and distribute information at the click of a button.The world dwells and thrives on news and information, forming their ideas based on what they read and hear. This is why the website set up by the Starwood Hotels & Resorts Worldwide Inc. always needs to adequately represent the current state of affairs, noting to build the company’s image to the rest of the world. That is its primary purpose, acting like an online public relations forum, tasked with engaging the general public on different levels, all with a view to ensuring that the hotel chain maintains its stellar status while at the same time conducting its business at a maximum level of operations.This paper has sought to analyze the efficiency and expediency with which SMC has been set up and is being run as the premier website for Starwood Hotels & Resorts Worldwide Inc. The ability of the website to represent the interests of the chain of hotels and resorts has been questioned with a view to determining whether the website fully performs its function as a one-stop destination for any user who intends to gather information on the hotel franchise.