Markteting Distribution Channel of Ceat Tyres free essay sample

Tire Production totals more than 7. 6 million tires for each annum. Ceat produces Tires for 3 unique markets 1. OEM 2. Substitution tires and 3. Fares. With the end goal of this undertaking we are restricting ourselves to contemplating the conveyance of the â€Å"Replacement tyres† advertise as it were. The explanation is that tires are offered to OEM’s follow the B2B deals process subsequently they don't require a detailed dispersion organize. Likewise tires that are traded utilize the conveyance system of some other organization. Subsequently the most testing Sales and Distribution organize is produced for the Replacement Market. The investigative Framework itemizing how the factors influence Sales and Distribution of tires has been created for Truck Tires. The explanation being that, purchasing conduct is diverse over the Truck, Bus, Passenger Vehicle, 23 wheeler portions. Likewise â€Å"Truck tyres† is the biggest client portion for any tire organization representing over half of the tire deals. Clearing and sending specialists (CFAs) are connected to them. We will compose a custom article test on Markteting Distribution Channel of Ceat Tires or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Frequently the largers locales have 2 or at least 3 CFA’s to cover the area appropriately. The complete number of CFA’s the nation over is 112. The essential working structure of the Ceat Ltd contains the accompanying elements: _ Factory _ DDC _ RDC _ CFA _ Dealers CEAT has three level dissemination structure. The manufacturing plant supplies products to the RDCs (Regional Distribution Centers) and from these RDCs the merchandise are moved to CFAs (Carrying and Forwarding Agents) which go about as godowns for circulation to the sellers. There is just a single DDC (Divisional Distribution Center) this is at Nashik and is utilized for Storage and Assembly of tires, Tubes and Flaps from the Nashik plant. RDCs are the mother godowns for capacity of merchandise. The tires, cylinders and folds are moved to these from plants. The set is framed at RDCs and lashed. The cylinder is expanded before transportation to RDCs. The Dispatch challans are given to the transporters. Sometimes, the RDCs are required to flexibly the products straightforwardly to the vendors and receipt them in the necessary organization. Ceat has as of late moved from the DDC structure wherein it had 7 DDC’s to the RDC structure, anyway this structure is demonstrating wasteful from the working cost perspective. The stock expense has shot up and accessibility has endured. The measure of security stock in the framework has likewise gone up. Henceforth Ceat is going to move back to the DDC structure over a one year time frame. CFAs are the littler godowns which pull the products from the RDCs. They move the products to the sellers and a receipt should be created. The CFAs pull the products from RDCs as per request. These CFAs at that point disseminate the products to the vendors. The Dealers are of three kinds 1. Tire retailers: These are typically multi-brand tire vendors. They stock numerous brands of tires for a specific section of clients. These can additionally be isolated into Truck Dealers and Non-Truck sellers. 2. Broker Dealers: These vendors are utilized ordinarily to guarantee heartland inclusion where the organization circulation arrange is missing. These vendors have their shops in heartland areas or offer to different sellers in heartland areas and in this way improve the circulation reach of the organization. They buy tires in mass and regularly benefit of the Turn over limits. 3. Ceat Shoppe: Ceat shoppe is a retail outlet where just ceat tires are sold. This is utilized for the most part for traveler vehicle and 2 wheeler tire deals. The clients get a scope of tires and prompt about choosing the correct tire while buying from here. They likewise get an awesome after deals administration. The district under each local office is isolated into deals domains that are dealt with by the region chiefs. The Sales in the area are going by the Regional Manager. The region head takes into account all the tire vendors present in his business region. Anyway in the Mumbai Regional Office no domains have been given and TL’s are permitted to go anyplace in Mumbai and build up their sellers. This is so in light of the fact that when the Mumbai RO was shaped the majority of the sellers in the district were faithful to MRF and henceforth it was critical to change over however many as could be allowed. The obligations of the RO include: 1. Controlling organization of office. 2. Treatment of everyday work like organization, money, deals/stock activities/M IS legitimate conventions. 3. Audits with deals field staff. 4. Survey of business control. 5. Accumulating of information got from the CFA. 6. Support Reconciliation of stocks accounts. . To cover the heartland deals, aside from the merchant sellers, Ceat additionally has designated zone supervisors in significant heartland regions. Deals partners work under the zone supervisors and are liable for all the sellers in a given domain in the heartland showcase. Anyway the heartland showcase is a test as the organization doesn't have a CFA over yonder and accessibility is consistently an issue because of the remoteness of the district. The Territory heads are given an itinerary item which has been chosen onsidering the best inclusion and most reduced expense and excursion cycle. Appended underneath is an example itinerary item: Problems with existing structure: 1. The efficiency of deals armada is the most reduced for CEAT ,it is basically in light of the fact that the regions have been characterized in the past which don’t take into account the requirements of the current situation 2. TL’s center is around significant towns and keeping in mind that going from one major town to other the littler towns get disregarded which influences the deals. 3. As significant vendors are in large towns with higher market potential, cost cutting while at the same time selling tires is finished. Thus the worker cost/deals is high. In examination MRF is as of now the market head. MRF sets slants in the tire business and representatives might want to work for MRF only for the brand name that the organization has created throughout the years in the Tire business. Henceforth the pay rates at MRF are nearly low. Subsequently the worker cost/deals is low. The selling costs per unit deals for Ceat are around 0. 085 which is fundamentally higher than MRF. Indeed, even as for showcase spend per unit of deals, Ceat spends more than MRF. 1 This shows MRF has a superior brand pull than Ceat. Lower brand pull of Ceat brings about the accompanying: Ceat needs to give higher edges to its vendors. Normally MRF gives 1% Turnover markdown to the vendors while Ceat gives 2. 5% or more. Lower brand pull additionally converts into higher selling costs for Ceat. The measure of BTL promoting required for Ceat is essentially higher. Likewise the quantity of advancements, exhibits and administration camps that Ceat needs to direct is essentially higher. MRF being a built up brand has created superb relations with its sellers and clients throughout the years and thus doesn't require spending a similar sum as Ceat.

Bunk Moreland and Candy S Plight free essay sample

Candy as a character to be felt sorry for from various perspectives: When Carlson requests that Candy expels the pooch from the bunkhouse, this makes us feel sorry for Candy as he believes he needs to apologize for the smell, despite the fact that he has â€Å".. been around him so much† that he no longer notification â€Å".. how he smells. † The old pooch has been with Candy for quite a while, it is his possibly friend and Candy ‘squirmed uncomfortably’ when Carlson advised him to shoot the canine. This announcement shows that it is difficult for Candy to consider something like this, and the manner in which Steinbeck portrays Candy’s developments makes the peruser share his disquiet. Candy talks â€Å"softly†, as the pooch is a touchy theme to him. He doesn’t yell at the men for raising such a subject of murdering his pooch, so it appears that he isn't totally against the thought. Candy’s hound matches Candy’s situation. We will compose a custom exposition test on Bunk Moreland and Candy S Plight or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In spite of the fact that the pet was once â€Å" the best damn sheep dog† as Candy states, it was put out once it quit being beneficial. Candy understands that his destiny is to be put on the side of the road when he’s not, at this point valuable; on the farm, he won’t be dealt with any uniquely in contrast to his canine. More awful than the pooch equal, however, is that Candy (in contrast to his canine) is sincerely broken by this entire issue. He can’t force himself to shoot his pet himself, and we presume this will be a similar dread that shields him from making much else of his life. Candy can’t go to bat for his pet since Candy can’t go to bat for himself. Candy talks â€Å"softly†, as the canine is a touchy point to him. He doesn’t yell at the men for raising such a subject of murdering his pooch, so it appears that he isn't totally against the thought. One point that causes the peruser to have compassion toward Candy is when Slim revealed to him that he â€Å".. whist somebody would shoot† him in the event that he was â€Å".. ld an’ a cripple†. In the manner that Slim contrasts the pooch and a disabled variant of himself, he additionally thinks about the canine to Candy, as old and of no utilization. We feel sorry for Candy now, as being contrasted with an old, irritating canine that â€Å".. ain’t no decent to himself† should truly thump his certa inty and in himself. Candy looked ‘helplessly’ at Slim when he concurred with Carlson, which causes Candy to feel second rate compared to Slim ‘.. for Slim’s sentiments were the law’. He is unmistakably in a sad situation as he searched for ‘.. help from face to face’-however gets no help from the others. This is another case of how Steinbeck presents Candy as a character to be felt sorry for, as everybody around him seems to betray him. At the point when the youngster with the magazine went into the bunk house, this probably been a genuine liberating sensation for Candy, as the subject has now changed from executing his pooch. Candy is demonstrated to be to expel himself from group of friends in the bunk house as his canine is being made out to be effort. Nobody supports keeping the pooch alive. At the point when the canine is taken, Steinbeck utilizes the word the quiet to demonstrate how nobody stands up against a demonstration of savagery. At the point when Candy lies in his bed after the canine has been driven out via Carlson, Steinbeck portrays him lying in a ‘rigid’ way, as though a piece of him has passed on with the pooch being taken outside. The possibility of ‘rigid’ additionally applies to the idea of how Candys voice has been quieted by the requests of the gathering and how he was unable to go to bat for the old canine he adored. The ‘invasion’ of ‘silence’ likewise demonstrates how voices appear to be quieted. While George attempts to fire up a discussion, the quietness falls on the room once more, as though a substantial cover is being tossed over them, hushing their words. At the point when Candy hears the shot, he can just go to the divider, ‘roll over’ and stay quiet. Steinbeck presents Candy as practically dead himself when he hears the shot that slaughtered the canine. In this, Steinbeck draws out the perplexing elements of adoration and not supporting the individuals who one loves. Surrenders doesn’t need to seem wistful and feeble. Candy attempts to redirect Carlson’s consideration with the letter; Candy watches Carlson â€Å"uneasily†; Candy attempts to postpone Carlson from shooting the canine yet without much of any result, so he gives up to Carlson.

On-site vs. Off-site SEO Optimization

On-site vs. Off-site SEO Optimization When designing a search engine optimization strategy, it is natural to wonder whether the primary focus should be on on-site or off-site SEO factors, or some combination of the two. Moreover, it is important to understand how white hat and black hat SEO strategies fit into the context of determining the proper mix of on-site and off-site factors. © Shutterstock.com | Rawpixel.comIn this article, we will cover: 1) a comparison of on-site and off-site SEO; 2) key on-site strategies; 3) key off-site strategies; 4) black hat strategies, both â€"on-site and off-site; and 5) determining the right mix of on-site and off-site strategies.ON-SITE VS. OFF-SITE SEO: A COMPARISONTo understand how to evaluate the use of on-site or off-site SEO strategies, it is important to understand what is meant by both terms. On-site SEO strategies generally refer to strategies that are implemented within the web programming language, and appear on the website itself. These can include strategies to aid search engines in indexing and ranking the website in question, as well as encourage visits, especially repeat visits. Some common examples of on-site strategies include frequently publishing sticky content, properly using metadata, and ensuring site navigation is simple for humans and search engine crawlers.Off-site SEO strategies are all those SEO st rategies that are implemented off-site, such as those which incorporate third-party websites. Many off-site SEO strategies involve driving traffic to the website; however, some involve enhancing a website’s overall visibility in search results, while others involve enhancing its index-ability by search engine crawlers. Common examples of off-site strategies include backlinking and email marketing. It is important to note that all off-site SEO strategies are not necessarily performed online. Some of the most effective SEO strategies include traditional media.Both on-site and off-site strategies can be tremendously effective in enhancing search visibility. In a business context, often, the planning and execution of off-site SEO strategies require the assistance of departments external to that of the SEO professional. Because the SEO professional, or web developer in charge of SEO, can control on-page factors, the pursuit of certain off-site strategies is neglected, stymied, or poorl y implemented. For example, properly designing an email campaign is the domain of a digital marketing department, which may or may not include an SEO professional. Failure to incorporate staff with expertise in email marketing may result in either avoidance of that tactic or poorly designed email blasts, either of which may harm overall search efforts.However, the most successful SEO plans implement a combination of on-site and off-site strategies, and require the buy-in and support of multiple departments. Before evaluating different on-site and off-site SEO strategies, it is critical to understand the difference between white hat and black hat SEO strategies. White hat strategies refer to those strategies carried out in accordance with SEO best practices as defined by the search engines themselves. They involve developing a website and attendant content in a manner to maximize utility for the end-user, rather than the search engine crawler itself. In other words, SEO professionals should develop websites that people love and to which they keep coming back; and the high search visibility will follow.White hat SEO also involves eschewing strategies designed to fool a search engine into thinking that a website is more popular, relevant, or useful than it actually is. Such strategies comprise what is known as black hat SEO. While black hat SEO can be useful in effect short-term increases in search visibility, in the long run, generally speaking, they will not yield sustainable increases over time. Search engines are constantly on the lookout for websites that use such strategies, and often mete punitive measures (usually involving dramatically decreasing a website’s search engine visibility) to offenders. Moreover, many black hat strategies are the result of SEO professionals devising new ways to game the search engines.Once these methods become known and are adopted by many, their effectiveness is diminished.In general, white hat SEO strategies are the most e ffective in yielding sustainable increases to website search engine visibility. Three key white hat strategies that have onsite and offsite analogues should be a part of any on-site/off-site mix.KEY ON-SITE SEO STRATEGIESOf the many white-hat SEO strategies, few can surpass the impact of keyword research, on-site content publishing, and public relations.On-site keyword researchKeyword research involves researching those keywords and phrases that Internet users commonly use to find the products and services the organization sells, its brand and website, as well as those of its competitors. SEO professionals can then incorporate this content into meta data, indicating to search engine crawlers that the sites subject matter is about those keywords and phrases, and should be categorized with other similar sites. These keywords can also be incorporated into content published on the site, strengthening the argument to the crawler about how the site should be categorized. Keyword density the number of times keywords and phrases appear on a page or in metadata can influence a websites search results for searches involving those keywords.On-site content publishingOn-site content is more than just a placeholder for keywords. The content on-site can keep people on-site and convince them to perform an action, such as provide lead contact information, or purchase a product. Conversions are often a metric by which SEO results (not to mention marketing and sales results are measured); but time on-site (which is increased by the completion of conversion tasks) can boost SEO.Moreover, frequently posting new and relevant content can enhance SEO in myriad ways. It can attract new and repeat visitors, as well as provide more opportunities to convert consumers into customers or qualify them as leads. Engaging content can increase time on-site. New webpages allow an organization to increase overall keyword density, as well as signal to the crawler that it is a consistently updated site, both of which can improve SEO.Website content should be developed as part of the organization’s own integrated marketing communications (IMC) strategy. Ideally, the organization’s marketing department rather than the SEO professional should develop copy; however, the SEO professional should provide the marketing department with a list of branded and non-branded keywords for them to incorporate in website copy. The IMC plan should contain a content development plan and a schedule for publishing said content.On-site public relationsPublic relations professionals will perform most public relation activities off-site. However, consistently publishing press releases onsite can be a powerful part of an overall content development and publishing strategy, enhancing a website’s keyword density, index-ability, quantity of fresh content, and overall usability. Further, pulling public relations professionals into SEO strategy discussions can help generate ideas for additional on-s ite content, as well as greatly enhance off-site SEO strategies. KEY OFF-SITE SEO STRATEGIESLet’s look at how on-site keyword research, content publishing, and public relations play out off-site and drive other SEO strategies.Keyword research in advertising and social media marketingKeyword research is significant in a number of marketing strategies that have a significant benefit to overall search engine visibility. Keywords and phrases can provide invaluable consumer insights to advertisers. Increasing the efficacy of an online or offline ad that links back, or refers traffic back to, the website, increases website traffic that, in turn, improves SEO.Incorporating keywords and phrases into content on branded social media channels can not only enhance the search volume for those terms, and make it more likely that an organization’s brand appears high in one of the Big Three search engines (Google, Bing, or Yahoo); it also optimizes those pages in social network search engines. These often-neglected targets of SEO search are highly trafficked. For example, YouTube’s search engine has long garnered a higher volume of search queries than even Yahoo has. Moreover, even if a particular social search engine yields less total search query volume that is less than one of the Big Three, in many instances, organizations can more easily market to their target audience by casting a relatively narrower net on a social network than on a global search engine.Keywords/phrases can also be incorporated into content intended for distribution and/or publication off-site.Content distribution and off-site content publishingOne measure of the popularity of an organization and its brand is the reach of its content. If an organization is regularly publishing content that users are sharing via social networks and other online methods, the volume of keywords that can be indexed increases dramatically. This increases the probability that the organization’s website will appear hi gh in search results for those search terms.In addition to social media marketing, blogging, guest blogging, micro-sites, and email marketing, are among the many opportunities available to develop and publish content off-site that can link back to the website. Backlinking, as an SEO strategy, is important because it allows search engine crawlers to assess popularity partially based on the sites referring traffic to the website in question.Public relationsKey to a strong back-linking strategy is off-site public relations activity. Indeed, even backlink planning should be done in concert with public relations professionals, as search engine crawlers now assess whether the sites referring traffic to the website are relevant to the site’s subject matter. Further, they assign higher relative value to referring sites that are of high quality, and are organic â€" obtained naturally because of the website’s overall utility. Public relations professionals are tasked with developing earne d media â€" news coverage, in online and offline venues. A single backlink from well-established news sites like The New York Times can improve a website’s search visibility far more than a hundred paid links from webpage that are irrelevant to the organization’s website. Further, obtaining guest blogging opportunities and generating certain email copy is the province of PR professionals; again, they should be provided with keywords to optimize the copy for SEO purposes. BLACK HAT ON-SITE AND OFF-SITE STRATEGIESMost black hat SEO tactics involve on-page factors. Of the few that do not, many involve assailing the rankings of competing websites, and/or illegal methods. However, legal (albeit unethical) keyword, content, and public relations SEO strategies can be employed onsite.Keyword-based black hat strategiesA common black hat SEO keyword-based strategy is keyword stuffing which involves creating content with extremely dense use of keywords and phrases. This can be done in eith er meta data or in content itself. When it is done in the former, it is known as meta tag stuffing. Because meta data is self-reported data about what the site is about, it usually has less significance in SEO than on-site content. Many SEO professionals using this strategy create multiple articles extremely rich in keywords, often without regard for readability. Some that do create pages wherein keywords are stuffed on the page but invisible to the reader; this tactic is also frowned upon by search engines. It is known as cloaking â€" and includes more than just invisible text. Cloaking is a series of methods by which SEO professionals show the search engine crawler one site of content and human visitors another, and can include swapping optimized pages for other non-optimized ones, and invisible links, among others.Content-based publishing black hat strategiesSEO professionals may employ article spinning â€" a tactic wherein they rewrite a single piece of content multiple times, o ften stuffing each piece with keywords. The rewrites allow the SEO professional the opportunity to fool the crawler and users into believing the site is frequently updated, in addition to increasing overall keyword density. This is also often done by translating pages into multiple languages through translating programs. These imperfect translations may or may not be readable. Further, some SEO professionals may duplicate content from other sites without attribution to increase their site’s content.Unethical public relations practicesUnethical public relations are most often used, not to drive traffic directly to a website (which might be considered marketing), but to spin existing, or generate new news coverage, that assails a competitor, and drives traffic to the organization (and its website) as an alternative. These tactics are often used in political campaigns, but can and have been used by corporations to frame an issue as favorable to itself, usually at the expense of a thi rd party. This is known as negative buzz. One notable example, which actually involved an eyeglass firm, known as DecorMyEyes, creating negative buzz around its own products and services by providing legendarily bad customer service in order to obtain bad online reviews. These reviews pushed the site to the first page of Google search results, and significantly increased sales. Unfortunately for the owner, the poor service, which included death threats to customers, led to a jail sentence.DETERMINING AND ASSESSING THE RIGHT MIX OF ON-SITE AND OFF-SITE SEOThere is no one-size-fits-all for determining the best combination of on-site and off-site factors to use. The only way to determine what works for a particular site is, using best practices (whether white hat or black hat) as a framework, trial and error. Fortunately, there are many methods for testing and analysis, and a variety of metrics available for measurement. The key is a commitment to continuous testing and experimentation , and an understanding that both the dynamic nature of the data (what works one day may not tomorrow), and the interrelation between the variables.For example, while the exact criteria each search engine uses for keyword rankings is unknown, one can assume that keyword density in meta tags but not on-site content will send a crawler mixed signals and result in diminished visibility. Further, one might attribute a spike in traffic to the implementation of a new method, when it might be a natural spike due to seasonality associated with the brand. SEO professionals must be mindful that sustainable increases in any of the most common measures of SEO success: traffic, rankings, and conversions, are likely due to a number of factors, and must analyze the data until they understand the interplay of those factors in order to maintain and improve the current search results even further.

National Organization Of Collegiate American Students

Gonzalez 1 Anni Gonzalez R Sherry Sharifian Government 2305-73005 23 April 2017 National Organization of Collegiate American Students Needing Help The National Organization of Collegiate American Students Needing Help (NOCASH) is a new association of students that are trying to fight against the increasing prices to attend college. The group of students that made up this organization attend the same the college, and they realized how much the costs for tuition and materials needed for the different courses are increasing. Therefore, the students got together and decided that if they wanted their organization to get recognition and to make actual changes on this issue, they needed to make themselves heard on their college. So, this group of†¦show more content†¦Also, they will create a web page to receive any donations to their cause. They will go to public places to make propaganda about their organization, and recruit even more members. The leaders of this organization, the students who founded it, thought that as a new organization they cannot spend their entire savings trying to lobby and persuade elected leaders. So, they decided to convene pacific rallies in days and places to get the attention of the media (TV and radio), so their words are spread all over the state and beyond. At the same time, the organization started to research about the different elected leaders to find who has the kind of ideology that supports their interests, and throughout social media and the rallies that they will carry out, they will catch the attention of this elected leader who will support their cause. 1 Other organizations that have made a difference on this kind of issues are the National Organization of Financial Aid Administrators, Complete College America, The National Center for Public Policy and Higher Education, Student Loan Justice, and The Institute for College Access and Success, organizations which I have never heard of them. This organizations apply techniques that NOCASH might consider, for example: to conduct research and obtain information on how college can be more accessible, to communicate performances to the different educationShow MoreRelatedCollege Athletes Should Receive A Paycheck1474 Words   |  6 PagesThe National Collegiate Athletic Association is a â€Å"membership-driven organization dedicated to safeguarding the well-being of student-athletes and equipping them with the skills to succeed on the playing field, in the classroom and throughout life† (NCAA.org). In the past few years, there has been a lot of controversy over whether or not colleg e athletes should receive a paycheck to play their sports. 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How individuals, institutions, governments and business acquire financial resources - Free Essay Example

Sample details Pages: 2 Words: 697 Downloads: 8 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? Organizations or intermediaries that help the financial system operates efficiently and transfer funds from savers and investors to individuals, business and government that seek to spend or invest the funds. Financial Markets: These are the physical location or electronic forums that facilitate the flow of funds amongst investors, business and governments Don’t waste time! Our writers will create an original "How individuals, institutions, governments and business acquire financial resources" essay for you Create order Investments: It involves sale or marketing of securities, the analysis of securities, and the management of investment risk management of investment risk through portfolio diversification. Financial Management: It involves financial planning, asset management, and fund raising decision to enhance the value of business. Course Work: Question No. 1: Net Present Value: It is basically the difference between the present value of cash inflows and the present value of cash outflows. NPV is used in capital budgeting to analyze the profitability of an investment or project. If the NPV of the project is positive, then the project should be accepted. However, if NPV of that project is negative, the project should probably be rejected because cash flows of that project will also be negative. Calculations for Alice and Wonderland Limited: The market weighted gearing of Alice Ltd pound;1 ordinary shares amounts 500 million GBP = owns 500 million shares. Market value of shares = 500-4 = pound;2000 million Market value of bonds = 5.7-93 = pound;530.1 million Market value of debt = pound;530.1 million Total value = 2700+530.1 = pound;3230.1 million Fraction debt = 530.1/3230.1 = 16.4% Fraction equity = 2700/3230.1 = 83.6% Asset beta for Alice Ltd Assets beta = (2700/ (2700+530.1-.65))-1.5 = (2700/ (2700+344.565))-1.5 = (2700/3044.565)-1.5 = 0.887-1.5 = 1.33 Wonderland equity beta Beta wonderland = 1.33 (1 + (0.35-0.65/0.65)) = 1.33 (1 + 0.35) = 1.33- 1.35 = 1.796 Cost of equity Using CAPM (Capital Asset Pricing Model), the formula for cost of equity is Cost of equity = risk free rate + beta- (market return risk free rate) Cost of equity = 3.5% + 1.796- (12% 3.5%) = 3.5% + 1.796-8.5% = 3.5% + 15.27% = 18.77% CAPM: It is a model which describes the relationship between risk and expected return and that is used in the pricing of risky securities. This model says that the expected return of a portfolio or of a security equals the rate on a risk-free security plus a risk premium. If this expected return does not match or beat the required return, then the investment should not be undertaken. The security market line plots the results of the CAPM for all different risks (betas) Cost of equity for Wonderland Inc. = 18.77% Capital Asset Pricing Model Cost of equity = 18.77% Cost of debt = 8% Fraction debt = 35% Fraction equity = 65% WACC (Weighted Average Cost of Capital): Corporate assets are financed by two ways either by debt or by equity. WACC is the average of the costs of these sources of financing, each of which is calculated by its respective use in the given situation. By taking a calculated average, we can see how much interest the corporate has to pay for every penny a corporate finances in the project or in its business. WACC can be calculated as follow: WACC = Fraction equity cost of equity + fraction debt cost of debt- (1 T) WACC = 0.65-0.1877 + 0.35-0.8- (1 0.35) = 12.2% + 0.35-0.8-0.65 = 12.2% + 18.2% = 30.4% NPV for Wonderland Theme Park: Admission price = 25- (0.3-20,000) + 15-(0.7-20,000) = 150,000 + 210,000 = pound;360, 00 Contribution from food and drinks = 10-20,000-0.4 = pound;80,000 Contribution from gifts and souvenirs = 7-20,000-0.45 = pound;63,000 Revenues = pound;503,000/day Revenue Projections Annual revenues = 503,000-365 = pound;183.6 million Revenues at year 0 = pound;183.6 million Revenue at year 1 = 183.6-1.05 = pound;192.78 million Revenue at year 2 = 192.78-1.05 = pound;202.4 million Revenue at year 3 = 202.4-1.05 = pound; 212.52 million Revenue at year 4 = 212.52-1.05 = pound;223.146 million Revenue at year 5 = 223.146-1.05 = pound;234.3033 million Wonderland can secure a loan of pound;400 million at 8% fixed rate. Thus the company will pay an interest on the loan which is tax-free. Hence this must be excluded from the taxable income similar to capital allowance. Hence the company will pay pound;32 million as interest every year. The after tax realizable value of the non-current assets after five years of the project is given to be between pound;100 million and pound;200 million. This is assumed to be pound;150 million. NPV= initial cash outlay of -250 -net working capital of -60= net cash flow of -310 Critical Analysis: Going with the NPV rule for single projects, the negative NPV of cash flows indicates that the theme park project should not be undertaken.

Black Power Movement Free Essays

America has seen itself change over and over again. America is the home of the free and the brave. However, this beautiful nation has not always been like this. We will write a custom essay sample on Black Power Movement or any similar topic only for you Order Now America has had to go through many ups and many downs to beautify. Racial discrimination has played a huge role in American society. Even today, there are still racial inequalities. These racial inequalities are not as bad as they were in the early and mid nineteen hundreds though. Two of the biggest reasons that positive steps have been made towards eliminating racial inequality is the Harlem Renaissance and the Black Power Movement. These two events helped shape who Americans are today. While these two events did not totally eliminate racial discrimination, they were huge rolls in shrinking it. These two events have many things in common, but also many differences. Without the Black Power Movement and the Harlem Renaissance, America would not be where we are today. Even though African Americans were enjoying the new terrain in the United States, they could tell that there was still something missing. They did everything in their power to help stop against racial discrimination. They created new culture and went out of their ways to be viewed as a regular American. They referred to themselves as â€Å"New Negro’s† because they defined themselves by a sense of racial difference. They believed that they were living a totally different life and a whole new culture. Discrimination continued so the African Americans left the south to head to bigger and better cities with more opportunity. Many African Americans headed to New York and mainly Harlem. While here the â€Å"New Negro’s† started an uproar of their culture called the Harlem Renaissance. This event started in Harlem, the upper portion of Manhattan. The event turned Harlem in to a center of art and creativity. The Harlem Renaissance gave birth to many important African Americans. Multiple novelists and artists were born. The â€Å"New Negro’s† began to explore American blackness in America during the nineteen twenty’s and it’s origins from Africa. One of the first noticeable events of the Renaissance came after a man named Charles Johnson organized a civic club dinner. Johnson constructed this dinner for the releasing of a book that had been written by a black author that Johnson believed had potential. The dinner was a total success and white people enjoyed the book. For the first time in history, white operated publishing houses published books that were written by Negros. Better than that, some white people started to promote the books as well. The Harlem Renaissance also helped influence black musicians to perform in front of white people. The Harlem Renaissance for the first major step that Americans took on the way to becoming civilized. The Renaissance gave birth to music, art, literature, and dance throughout Harlem and America. This wonderful event however came to an end in the mid nineteen thirty’s. The great depression played a role in ending this marvelous event. Financial needs became more important than the expression of art and music. Many Blacks artists from the Renaissance had to leave Harlem to find jobs in other places. Even with having to move some of the African American writers art continued to still be published. The Black Power Movement played out in a far more violent way than the Harlem Renaissance. More than 300 race riots broke out between nineteen sixty four and nineteen sixty nine. These riots really put the gap between a great society and the reality of an African American in to perspective. More and more violence was spread throughout Harlem when a fifteen year old Black boy was shot by a white police officer in nineteen sixty four. In August of nineteen sixty five things went from bad to worse. In just five days, more than one thousand fires had been burned, and thirty four lives had been taken in Los Angeles. The Black Power Movement developed a saying. Stokely Carmichael said, â€Å"What we are gonna start saying now is Black Power! †. This saying was interpreted in many different ways. The most common interpretation cam from the Black Panthers though. The Black Panthers were initially started to protect the black neighborhoods from the white officers. The group was formed in Oakland, California by Huey P. Newton and Bobby Seale. The Panthers also started schools and tried to promote peace. However, they ended up becoming known for their violence. Because of the Black Panthers violence, the Black Power saying became known as hostile to both blacks and whites. The Black Power Movement also sparked the freedom of speech movement at the University of California at Berkley in nineteen sixty four. Americans had not seen anything like the protests at Berkley and these protests lead to â€Å"counterculture†. Counterculture was all about rock and roll music, drugs, and sex. Counterculture gave us bands like The Beatles, and The Rolling Stones. Students then rebelled even further to demand that dorms should be a mix between male and female. The Black Power Movement brought a whole new outlook to America. Although there was a lot of violence going on during this time, America took positive steps as well. Americans are still affected by this movement today. The Black Power Movement slowly came to and end in the early nineteen seventy’s, yet we still feel the effects today. The Harlem Renaissance and Black Power Movement have many things in common, yet have just as many differences. Both of these crucial events blossomed very important black and white people. The Harlem Renaissance focused more on the art of music and literature, while the Black Power Movement was more about the reality of an African American. They both had a huge impact on Americans, whether the impact was positive or negative. These two events were very different as well. The violence in the Harlem Renaissance was nothing compared to the violence in the Black Power Movement. The Black Power Movement killed multiple people while the Harlem Renaissance did the complete opposite. The Harlem Renaissance sparked more of an art and literature movement. Without the Black Power Movement and the Harlem Renaissance, America would not be where we are today. These two events are major in American History. America is known as the home of the free and the brave. However, America has not always been this way and even today we still suffer from racism and segregation. Racial inequalities played a huge role back during this events. If there was no racial inequalities none of these events probably would have happened. America is shaped the way we are today because of the events of our country’s past. Works Cited http://www.biography.com/blackhistory/harlem-renaissance.jsp How to cite Black Power Movement, Papers

Employee Engagement for Business and Management - myassignmenthelp

Question: Discuss about theEmployee Engagement for Business and Management. Answer: When a student succeeds in passing their exams, it is because of their determination and hard work and theory of being fortunate has nothing to do with the success (Goldsmith, Marshall 2010). Working hard in this case also represents working smart but there is misconception especially among student that working hard involves becoming miserable for a few years in order to get to their success point. This is definitely the wrong method of trying to succeed and this may lead to losing focus and begin daydreaming which we must make sure we are always the hard worker instead of the daydreamer if we want to succeed and realize our goals (Delaney, and Peter 2010). Everyone has their respective goals. As students, our goals are mostly to succeed academic-wise. However, only a few ask themselves: does the effort they put in match their goals? Are their goals achievable by how they strive? The statement people succeed because of their hard work is very true and the people who are hardworking have a true smell of their success (Kompaso, Solomon, and Sandhya 2010). Billionaires such as Bill Gates and Ratan are one of the most successful people in the world simply because they refused to be daydreamers and instead embark on hard work. Mr. Narayana Murthy the founder of Infosys is a billionaire who started with nothing but because of his determination, strong will power and his hard work now own one of the biggest companies in the world. According to Robert Kelchen, a hard worker or a hard-working student is one that shows elements that contribute to achieving success and prosperity in the academia.The said student is determined to persistent, give their best and take advantage of opportunities around them. Edisons defined success as one percent inspiration and ninety-nine percent perspiration meaning that success is a result of hard work. This type of students is diligent to carrying out their duties. They could also be called the achievers, grinders, eager beavers and doers. As the proverb goes no pain no gain when facing hard work, they persevere and finish it no matter how tough it is because they always keep their ultimate goals in mind (Grant, and Heidi 2012). What makes someone hardworking? What qualifies a person to be said as a hard worker? The story of the famous Harry Potter writer J.K. Rowling serves as a great example of a hard worker. Creating her book series story wasnt a one or two steps process but it was rather years of perseverance to be successful. Rowling conceived the idea of her book and she began writing but this was immediately set aside by the death of her mother and instead of writing she sank into depression, grief and little was achieved and accomplished at that time. After fighting months of grief, she took a job as an English teacher in Portugal, her time off was to get away from her problem and also finish her writing her book but things did not go as she had planned. She failed not only in making progress with her book but she also ended up in an abusive and eventually failed marriage and a daughter to raise alone. Things turned from bad to worse with no job, unfinished product and a daughter to take care. She su ffered depression and relied on unemployment benefits for a living. Rowling started working on her book again in her free time when she was not with her daughter and after she finished writing the first few chapters she sent her manuscript to twelve different publishers but was rejected and she began losing confidence in her work but all the same did not lose hope and finally found a publisher who agreed to publish her novel. Despite all the challenges Rowling was the first woman to become a billionaire author and has earned over $400 million book sales and more than $480 million in the Harry Potter movie. Rowling story could have been a different one. She could have looked at her situation and lose hope but despite the harsh environment and situation she instead worked hard to pursue her dreams (Maxwell, and John 2013). In contrast, a daydreamer is the type of students who are not willing to put in the effort to realize their goals; instead, they only dream about the dream (Singer, and Jerome 2014). A daydreamer is also someone who feels the need to escape to a reality of their own. They are also known as the escapists and the fantasists, and the opposite of them are the "doers", the effort payers, and what I had been talking about - the hard workers. So here is a story of an example of this type of people. Joyce M. Jarrett, a black female and the author of the article Freedom in Visions across the Americas, allowed herself to be overlooked by other students and dismissed by her teacher when she started going to school back in the 1960s. She was a voracious freedom and racial equality seeker; however, all she did was hoping that one day people around her treat her the way she wished. She later found out that daydreaming is never going to solve her problems as her days were just a series of motions a nd she began fighting for the human rights herself. Thus we now have a clear picture of both hard workers and daydreamers. Clearly, there are a lot of differences between the two: The former is willing to do the work, is more determined and finally succeed while the latter does not and as the saying goes nothing good comes easy the former is more tiring than being the latter; However, we may not realize that the two actually have some similarities too as both have their goals and thinks they are going to achieve it (Kouzes, James, and Barry 2011). That is, some daydreamers may not realize that they are daydreaming. They became lazy without even themselves noticing it, and by the time they did they have already failed. This means its crucial that we check whether we have fallen to the daydreaming tier once in a while to avoid failure. In conclusion, hard work is the only way to excel; there are no shortcuts especially in academics and at a job. People ought to take charge of their lives and stop assuming that other people will do their work for them i.e. they should start taking responsibility for their life. A person desires to have many things in their life which some of them may be by destiny but for the most of the things he have to toil and cannot have them just because they wish for them just as one wise man once said a clay pot sitting on a sun will always be a clay pot but it has to go through white heat furnace to become porcelain. Work cited Tucker, Catherine, Andrea Dixon, and Ke'Shana Griddine. "Academically Successful African American male Urban High School Students' Experiences of Mattering to Others at School."Professional School Counseling14.2 (2010): 135-145. Goldsmith, Marshall.What got you here won't get you there: How successful people become even more successful. Profile books, 2010. Kompaso, Solomon Markos, and M. Sandhya Sridevi. "Employee engagement: The key to improving performance."International journal of business and management5.12 (2010): 89. Grant-Halvorson, Heidi.9 Things Successful People Do Differently. Harvard Business Press, 2012. Maxwell, John C.How successful people lead: Taking your influence to the next level. Center Street, 2013. Kouzes, James M., and Barry Z. Posner.Credibility: How leaders gain and lose it, why people demand it. Vol. 244. John Wiley Sons, 2011. Singer, Jerome L.Daydreaming, and Fantasy (Psychology Revivals). Routledge, 2014. Delaney, Peter F., et al. "Remembering to forget: The amnesic effect of daydreaming."Psychological Science21.7 (2010): 1036-1042.